PORTFOLIO
PORTFOLIO
KristyKanal@gmail.com
Kia Ora, my name is Kristy, a Graphic Designer/Marketer based in New Zealand. I’m currently in my final semester at Yoobee College of Creative Innovation.
I approach my designs with childlike wonder, using bright, bubbly colours and fun fonts.
My hobbies include pottery, cooking, and singing. I attend pottery classes once a week and spend my free time listening to music and hanging out with family.
Graphic Designer & Marketer
PROJECTS
POSTER DESIGN
In this project, I was tasked with creating an effective and memorable logo for a New Zealand start-up that solves complex societal issues.
I chose Clearhead, a B2B/B2C company that provides therapy and mental health services to individuals struggling with mental well-being.
I did lots of research into other wellness apps and found that many of them use mascots as a major part of their visual identity.
Clearhead is a start-up AI chatbot that provides wellness strategies and therapy sessions. With that information, I drafted different designs, and this is the final product.
These posters were created to generate interest in local Auckland Council services. We were tasked with building interest and appeal for a range of services.
I chose to develop assets for the gymnasiums. Auckland Council wanted to diversify its customer base by offering a range of styles tailored to different consumer lifestyles. I decided to target the gaming customer base.
CAMPAIGNS
Heavenly Reunion (Marc Jacobs)
PERSONAL PROJECT
For this assessment, we were tasked with collaborating in a group to improve and evaluate a classmate's existing marketing strategy for a brand and producing a new brief that includes intercultural strategies.
The company we chose was Heaven by Marc Jacobs. The country we chose was Malaysia. The campaign honors this through Lou Sang (Yee Sang), a universal tradition in Singapore and Malaysia that is driven by community in context, whether you are Buddhist, Muslim, Hindu, or Christian. We used AI to generate the campaign images.
Miffy’s World
This was created for a passion project. I wanted to create posters for my room featuring a caricature of my partner and me in the art style of my favorite childhood Illustration/TV show, Miffy, while using elements of my personal style.
Clearhead
LOGO DESIGN